Services · The Audit
A senior review, delivered as a roadmap.
The audit is the entry point to the practice. A structured assessment of where your product is working, where it isn't, and what to do about it — written by someone who has designed bilingual enterprise products for two decades.
What it covers
Every audit looks at four layers.
- 01
Strategy
Whether the product is solving the right problem for the right user, in the right order.
- 02
Interaction
Whether the flows, hierarchy, and information architecture hold up under real use.
- 03
Visual system
Whether the design language is coherent, scalable, and worth investing further in.
- 04
Bilingual execution
Whether the Arabic and English experiences are equivalent — not mirrored, but equivalent.
What you receive
Three things, in this order.
-
Written report
Structured for engineers, product managers, and executives to each find what they need.
-
Prioritized roadmap
What to fix first, what to keep, what to build next — with rationale for the order.
-
Working session
A walk-through with your team. Questions, pushback, and decisions on what happens next.
Nothing hidden in design jargon. The report is structured so a CTO, a product lead, and a CEO can each open it to a different page and find what they need.
Who it's for
Founders and product leaders at MENA-based institutions with a product already in market.
Yes
- You already have a product in market — or close to it.
- You serve users in Arabic and English.
- You need a senior outside perspective before the next phase of investment.
No
- Early-stage concepts without a working product.
- Pure design exploration or visual refresh.
- Teams looking for validation rather than a real review.
Scope and pricing
Priced by surface area.
A single flow, a full product, or anything in between. Engagements typically begin after a short scoping conversation — twenty minutes is usually enough to know whether we're the right fit.
Most audits lead to a redesign engagement. We're happy to take that work on, and equally happy to hand the roadmap to your internal team. The audit is a complete product on its own.